The Toolkit on Competition Advocacy in ASEAN  aims is to provide AMS with practical guidance,tools and templates to develop and deliver advocacy activities for Competition Policy and Law. It is primarily intended for by Competition Authorities in ASEAN, including Commission members, heads of departments, communications staff and case-handlers. Additionally, the contents of this toolkit may be shared with partners outside of the Competition Authorities in joint efforts to foster a broad-based competition culture in ASEAN.