PRESS RELEASE
17 September 2024

PCC secures support from major mall operator in campaign for fair competition

The Philippine Competition Commission (PCC) has secured a significant boost to its advocacy after SM Prime Holdings, Inc. (SMPHI) committed to promote fair market competition among its stakeholders nationwide.

On 17 September 2024, the PCC and SMPHI signed a Memorandum of Cooperation (MoC) signifying the mall operator’s commitment to protecting consumer welfare and a level playing field for all.

As part of the MoC, SMPHI will launch a nationwide information campaign across its SM Supermalls to educate the public about the PCC’s mandate and the benefits of fair competition.

The campaign will be featured on the following SM digital platforms:

• Cinema ads
• LED poster boxes and cinema directories
• Digital mall directories
• LFD screens
• In-mall LED screens

“We are proud to join forces with PCC in promoting fair trade practices,” said SM Supermalls President Steven Tan. “By working together, we can empower consumers in making informed choices and contributing to a robust and competitive market.”

Meanwhile, PCC Chairperson Michael G. Aguinaldo said, “Considering the nascency of the PCC and the Philippine Competition Act and the wide reach of SM Supermalls, we find that the nationwide information campaign will significantly help us in advocating for fair business practices, thus ensuring a level playing field that benefits businesses and consumers.”

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REFERENCE:
publicaffairs@phcc.gov.ph
PCC Public Affairs and Research Division

LINK:
https://www.phcc.gov.ph/press-releases/pcc-secures-support-from-major-mall-operator-in-campaign-for-fair-competition/