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ASEAN Cooperates to Develop Regional Advocacy Tools and Enhance the AEGC Website

15 September 2015

The 2nd ASEAN Experts Group on Competition (AEGC) Website and 4th Regional Competition Advocacy Meetings were held from 14-15 September 2015 in Jakarta, Indonesia. The Meetings were held in order to promote and strengthen regional advocacy measures by way of enhancing the presentation and function of the AEGC website (, and develop a Handbook that will provide practical guidance for AEGC members on the means to devise effective advocacy measures. The Working Groups recognizes the importance of advocating the importance of competition law and policy, devising effective advocacy campaigns to targeted stakeholders, and communicating the progress of both regional and national competition law and policy developments.

At the 4th Regional Competition Advocacy Meeting, the working group recognizes the importance of identifying key stakeholders to develop effective and targeted advocacy messages. A proposed structure of the proposed Regional Competition Advocacy Handbook was presented by the consultants and will serve as the basis for the development of the Handbook. The Handbook will also incorporate case studies which will serve as best practices that illustrates the success of advocacy campaigns delivered by various countries. The Handbook is expected to provide practical and concise guidance for ASEAN competition agencies, on the best and tailored approach for competition advocacy.

Meanwhile the 2nd AEGC Website Meeting deliberated on the ways in which the existing AEGC website’s structure, design, and content can be enhanced and the long-term management as well as its day-to-day administration and updating process. The revamped AEGC website is expected to be finalized in January 2017. In the meantime updated information on competition can be derived from the following website:

The Meetings was organised by the ASEAN Secretariat with support from the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH under “ASEAN-German Competition Policy and Law Phase II” project.