Description
Key Messages
- E-commerce in Indonesia is growing and taking larger portion of sales
- Several factors have boosted e-commerce performance in Indonesia, e.g. massive development of related infrastructures
- E-commerce is perceived as an alternative marketing channel for SMEs
- The government remains ambivalent towards the development of e-commerce
- Want to see it growing with a very high target, while expecting e-commerce to foster SMEs
- But remain cautious to its impact on traditional retails, international trade, industrial development, and taxation
- Challenges are still abundant for future development
- Consumer and data protection, lacks of reliable payment system
- SMEs access to various enabling factors remain limited, e.g. access to financing
